Live with the masters who define the sound.
A live coaching platform for music. The artists who shape what every other practitioner learns from — now reachable, on a regular signal, by the people who would inherit the craft.
A station. Not a course catalog.
Soundboard.fm is a live coaching platform where the artists who shape contemporary music teach the artists who will. Sessions are real-time, two-way, recorded — not pre-produced video. The brand is broadcast-coded by design: a station you tune into, hosted by the practitioners themselves.
"Every musician needs a soundboard — someone who reflects their work back, refined. We're the soundboard the masters become."
Built on Propel Pro. Already shipping.
This isn't a from-scratch build. Soundboard.fm is configured on the live coaching infrastructure Propel Pro has been operating for 18 months in elite sports — already used by Vermont Soccer Association and Manhattan SC, with several million dollars of contracted work behind it. The technology is production-grade. The brand reconfiguration is what's new.
Three tiers. One station.
The masters who define the craft, the journeymen who execute at world-class level, and the working musicians who keep the lights on. Each tier is a show on the same dial, with its own time, posture, and price. The whole roster gives Soundboard.fm range that single-tier platforms can't match.
The founding artists. The practitioners whose work is studied by everyone else in their genre. Ovation is the smallest tier by design — direct access at a tier that respects what the artist's time is actually worth. Cohorts are small, applications are evaluated, and the artist's involvement is real and recurring.
The instrumentalists, vocalists, and producers whose names sit on the credits of records you know — the working professionals who execute Ovation-tier vision in the room. Pro tier brings craft, repertoire, and on-the-ground technique. Less rare than Ovation; more available; more practical for students working on specific skills.
The musicians who keep playing — bars, clubs, weddings, regional tours, road bands, house gigs. The Field honors the part of the craft most coaching platforms ignore: the grind. These are the players who know what it actually takes to make a living in music week after week — and who can teach students how to do the work, not just how to play the notes.
Built the tech. Operating it daily.
Propel Pro is an 18-month-operating live coaching platform in elite youth sports, with active partnerships and a real customer base. The infrastructure is shipped, paid-for, and battle-tested. Soundboard.fm doesn't require building anything new technically — only configuring what already works for a new vertical.
- Vermont Soccer Association — statewide program partnership
- Manhattan SC — premier club coaching deployment
- Multiple additional programs in evaluation pipeline
- Several million dollars of contracted work executed
- Two-tier structure (Elite + Pro) already validated
- Live two-way coaching as primary product surface
- Recording, archive, and playback systems in production
A station, not a magazine.
Broadcast-coded by design. Cross-generational by intent. The Signal mark is the equalizer bars that read as live audio across every genre — hip-hop heads see a level meter, jazz musicians see a VU meter, classical players see audio levels. The .fm extension anchors the radio metaphor. Same dial, every craft.
Same dial. Every craft.
For the masters who define the work. For the people who would inherit it. For the operator who knows the room becomes infrastructure.